Singer-songwriter Pixie Lott is turning heads in green as she joins forces with the Mental Health Foundation to champion the charity’s Wear It Green Day this Mental Health Awareness Week.
In a striking new photoshoot, Pixie wears dazzling eye makeup in the symbolic colour of mental health awareness - proving there’s no one way to ‘wear it green’. Whether it’s clothes, nails, makeup or fancy dress, the campaign invites everyone to get creative in showing their support.
Pixie is calling on individuals, businesses, and communities across the UK to get involved in Wear It Green Day, taking place on Thursday 15 May. As part of Mental Health Foundation’s Mental Health Awareness Week, the initiative aims to spark conversations around mental wellbeing and raise essential funds to support the charity’s work towards good mental health for all.
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Pixie Lott said: "Mental health affects every single one of us and it’s so important that we keep talking about it, supporting one another, and breaking down the stigma that still surrounds it. Wear It Green Day is such a simple but powerful way to show solidarity and make a difference. I hope people across the UK will come together, wear green in whatever way they like with pride, and help raise funds for the incredible work the Mental Health Foundation does to prevent poor mental health and achieve the goal of good mental health for all.”
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Mental Health Foundation is the home of Mental Health Awareness Week. This year’s theme, community, highlights the crucial role of connection and support in fostering good mental health.
Pixie and Mental Health Foundation are calling on people to show their support by wearing green on Thursday 15 May, hosting fundraising events, and spreading awareness on social media using #WearItGreenDay.